What is Data Analytics?
Manipulating Data to discover new and meaningful patterns that can inform better decision-making
Data analysis is a process of inspecting, cleansing, transforming, and modelling data with the goal of discovering useful information. The kinds of insights you get from your data depends on the type of analysis performed. In data analytics and data science, there are four main types of analysis: Descriptive, Diagnostic, Predictive, and Prescriptive.
Data analysis is important in business to understand problems facing an organisation, and to explore data in meaningful ways. Data in itself is merely facts and figures. You need someone who has the right skills to interrogate data until it yields earth-shattering insights that can transform your business performance dramatically.