What is UX Design?
Designing products and services that are easy to use and enjoyable for users
UX design is the art of making a user’s experience when interacting with digital products as effective, efficient, and pleasant as possible: the process of building products with the user in mind. There are a range of considerations, including accessibility, navigability, brand coherence and positioning, and general aesthetics.
Have you ever used a website or app and thought: "This is useless. I cannot find the information I need!"
The truth is, we only ever take note of products or services that are either very bad or very good. In the world of business, you cannot afford to be mediocre or bad. Users find it more enjoyable using services that are thoughtfully designed with their needs in mind and would feel more comfortable making a purchase or subscribing on that platform. Think about it!