Kaiser Permanente is looking to enter into the preventative care space to help their patient base increase physical activity and improve on healthy habits. While the overall goal is improved patient satisfaction and well being, the specific financial goal is reduced cost by emphasizing improved health prior to any adverse conditions developing. Overall, KP wants to decrease spending on conditions such as type 2 diabetes. Your team is tasked with researching the potential costs, features and benefits of a mobile application that communicates with KP patients and helps them improve on healthy habits.

This Product Strategy project was done as part of my Product Management course with Udacity. Therefore, they provided me with a scoring rubric that set the tasks I needed to complete in this project. The rubric can be viewed as a PDF, stored on my website. Click here to review it.

Extensive research was conducted for about 2 weeks. I looked into the Kaiser Permanente Health group to understand how they do business and who their customers were. I also looked at the market in which they operate and gained a better understanding of diabetes itself. The following slide deck was produced to present my findings and vision for a product.

After completing and submitting my Product Vision slide desk, it was reviewed and graded by Udacity's submissions team. The team comprises real Product Managers who have some time to review student's work. I have saved the review for this project as a PDF document, stored on my website. Click here to review it.